Unintended Consequences

I want to use the program in different ways than it is intended

DeWayne Gibson avatar
Written by DeWayne Gibson
Updated over a week ago

Occasionally we get feedback from dealers that "something changed" about the program.  "Something is different and is not allowing me to do a specific task that I used to be able to perform."  Or, Questions like, "Why Can't I do this or do that?"

When Enterprise Selling Solutions started this program, it began as a simple proposal program.  Over the years it grew and was expanded to modules that enabled the dealer to utilize the features to nearly run their company.  Through all of our updates, enhancements, and changes, we have kept some core features about what our program would do, and how it would function. 

Here are some examples:

  1. We do not allow the dealer to change the frequency of the follow-up email

  2. We have kept consistent with our four option proposal.  

These are just two examples of items we maintain that are consistent with our sales model.  There are many.  Unfortunately, when we push through enhancements, there are times when a dealer is using a "work-a-round" and our team isn't aware of the "unintended use".  This unintended use can create issues for the user and their experience.  

A great example:

Our program has "Quality Levels".  The title on these is intended to give a quick description of the level of what the customer is buying.  Like, Best, Better, Good or Budget.  The user will replace these words with something that is more descriptive.   We have seen Quality Levels that look like this... 17 SEER 2 Ton Air Conditioner Elite Model 90% furnace.

And while this certainly does a great job of describing what the customer is buying, it is not what was intended to be in this box.  Because it is so long, it ends up pushing all the other data down the page and creating space issues on the page. Especially if it is printed on paper (ABOVE).  The other issue here is if there are any upgrades, these descriptions will be confusing at the bottom under those options.  

Another great example:

Included Services... Included Services are meant to be a short description of an action that you are performing.  Such as...  Replace Refrigerant Lines... Instead, we have seen dealers type out a description that is phrased like a sentence.  This sentence ends up text wrapping and not showing correctly on the proposal page.  When a longer sentence needs to be communicated, we recommend attaching an asterisk to the end of a shorter statement that might refer to something deeper in the "terms and conditions" area of the proposal.  

The proposal itself was originally intended to be a tool the salesperson used to sit in front of the customer or on the phone with a non-resident owner.  The proposal was intended to be a tool to assist in the interview/presentation.  Which means that many of the information on the proposal is a general reference to assist the comfort consultant/technician in communicating the information for the dealer.  

We listen to our dealers and do everything we can to accommodate any and all upgrades or enhancements they wish to have in the program.  Unfortunately, there are only so many things we can do to make the program look the way everyone wishes it to be presented to the consumer.  

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